SXC one of the fastest growing healthcare companies in the United States. In an effort to grow SXC's brand, Aum leveraged the online channel, allowing Aum to reposition SXC's perviously fragmented service presence into an unified integrated solutions provider. Transforming its brand as well as restructuring its service offering in order to provide investors with a full picture of SXC's actual growth. One of the important factors in positioning SXC, was to create a brand voice that clearly would allow SXC to differentiate themselves from its competitors.
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