Cattle breeds are broadly categorized into two groups: foreign breeds such as Jersey, Holstein Friesian and Ayrshire, and indigenous breeds like Gir, Red Sindhi, Sahiwal, etc. Among the indigenous breeds, Gir stands out as the premier choice due to the exceptional health benefits present in its milk and its adaptability to various climates and terrains.

All the foreign breed cows produce a type of milk known as A1 milk and the indigenous cows produce milk known as A2 milk. Let’s understand the general difference between both breeds:

Indigenous Cow	Hybrid Cow
Neck of Gir cow is too many skins fold this give them greater immunity to fight diseases.	Neck of Hybrid cow doesn't have any folds and is comparatively short in size and this is easily prone to diseases thus need a very protective environment.
It has huge Hump at back that has the “Surya Ketu Nadi”	Hump is missing in all the other cows
These cows can adapt any environmental conditions and are resilient and highly adaptable.	This cow requires heater in cold season and cooler in summer season.
Gir cow’s milk is very closed to “Human Mother’s milk” and that’s why it’s more popular among those who need alternate of Mother’s milk.	No such benefit in this cow milk rather it becomes a threat to the health.
On average, this cow produces 6-10L milk per day that is why it is expensive	On average, this cow produces 25-30 L milk per day.
Fodder consumed by Gir cows is high and so maintenance is high.	On other hand, fodder consumed by hybrid cow is less and has low maintenance cost
Examples: Gir, Sahiwal, Red Sindhi, Bhadawari, Bargur, etc.. Find more here - https://en.wikipedia.org/wiki/Indigenous_cattle_breeds_of_India	On other hand, fodder consumed by hybrid cow is less and has low maintenance cost Find more here - https://saveindiancows.org/cross-breed-cows-in-india-2/

• Offers A2 milk devoid of A1 beta casein, eliminating the potential risks associated with consuming A1 milk.
• Gir cow milk contributes to alleviating major human diseases and shields consumers from various lifestyle disorders. Enriched with amino acids, it aids in combating ailments such as joint pain, asthma, obesity, and insomnia. Additionally, Gir cow milk safeguards colon cells from cancer and promotes the development of robust immunity, exhibiting antioxidative properties.
• Surya Ketu Nadi (Vein) produces gold salts in its blood when dealing with solar rays. Such salts are in the milk of the cow and the other body fluids of the cow.
• The milk boasts a higher protein content and is enriched with Vitamin D, thanks to the presence of Surya Ketu Nadi.

  Source: - https://actascientific.com/ASVS/pdf/ASVS-03-0158.pdf

• Gir cow milk, rich in amino acids, plays a pivotal role in preventing various health issues such as obesity, joint pain, and asthma.
• Promotes Heart Health: Gir cow milk, in its pure form, is packed with essential nutrients like calcium, healthy fats, potassium, and phosphorus, regulating blood pressure. Additionally, A2 Gir cow milk contains Conjugated Linoleic Acid, known to lower LDL cholesterol levels, fostering heart health. These properties elevate A2 Gir cow milk to a super beverage status.
• Vital for Brain Development: According to the American Geriatrics Society, cow's milk produces glutathione (GSH), an antioxidant that mitigates oxidative stress in the brain, enhancing memory and learning function.
• Because of its remarkable benefits, Gir cow’s milk is frequently compared to Mother’s milk.

So, our Milk contains various proteins, with Whey constituting 20% and Casein comprising 80% of the total protein content. Among the casein proteins, three categories exist: Alpha Casein, Beta Casein, and Kapa Casein. Beta casein, the second most abundant, constitutes 45% of the total casein protein.

The distinction arises within Beta casein, which is further categorized into A1 and A2 beta casein. The critical issue lies with A1 beta casein, prevalent in foreign cow breeds. A significant concern with A1 beta casein is its breakdown during digestion into a peptide known as BCM7 (Beta-Casomorphin-7).

BCM-7 is often referred to as the "Devil in the milk." This breakdown is associated with several health problems, including: -

• Type-1 Diabetes
• Cancer
• Sudden Infant Death Syndrome (SIDS)
• High blood pressure/ Heart Attacks
• Cardiovascular and Neurological Diseases
• Parkinsons and many more diseases

Source 1: -https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9326461/

Source 2: -https://www.researchgate.net/publication/336937475_A1_Beta_Casein_Devil_in_the_Milk-A_Short_Communication

Therefore, we can say that A1 milk contains A1 beta-casein, while A2 milk contains A2 beta-casein, suggesting that A2 milk is free from issues associated with A1. However, this oversimplification does not tell the whole story. Presently, companies are marketing A2 milk as exceptionally healthy, but without DNA test reports of the cattle, we cannot guarantee that it’s free from A1 beta casein. The report highlights three milk types: A1/A1, A2/A2, and a mix of A1 and A2, with the mixed variety being predominantly sold. Relying solely on the cow's breed does not ensure 100% A2 milk. While the mixture is less harmful due to its inclusion of some A2 beta-casein, paying a premium for a product without certainty raises concerns about its value.

This is where A2/A2 milk becomes relevant, indicating the presence of 100% beta-casein in the milk and completely devoid of A1 beta-casein. Therefore, justifying the premium price for this type of milk is more reasonable compared to standard A2 milk which can still be harmful.

A1 Milk	A2 Milk	A2/A2 Milk
A2 beta casein is missing and is just constituted of A1 beta casein	It has both A1 beta casein and A2 beta casein, proportion depending on the quality of cattle.	Free from A1 beta casein and has 100% A2 beta casein, thus is the best and purest form of milk that one should consume.

Milk is divided into two group's type A1 and type A2 on the basis of betacasomorphin-7 (BCM-7) production. Type A1 milk on enzymatic digestion produces BCM-7 but A2 does not. This is because of mutation that changed proline to histidine at position number 67 in β-casein of type A1 milk.

In most of the commercially available milk containing A1 or A1/A2 β-CN variants, the β-casomorphin-7 peptide (BCM-7) is released upon digestion and during cheese manufacturing/ripening, while this does not happen with A2 milk. BCM-7 is a known μ-opioid receptor agonist that may influence the gastro-intestinal physiology directly and may also exert effects elsewhere in the body, such as on the cardiovascular, neurological and endocrine systems.

Source: https://pubmed.ncbi.nlm.nih.gov/35571904/

Adverse gastrointestinal effects such as inflammation and discomfort, which resemble lactose intolerance, have been suggested to result from A1 β-casein and its subsequent metabolite, BCM-7. Proposed effects of BCM-7 include increased gastrointestinal transit time, reduced total fecal SCFA content, and slowed cognition. Either or both of the A1 and A2 types of β-casein can be present in cow’s milk depending on its genetic makeup. It has been suggested that lactose maldigesters may better tolerate cow’s milk containing solely A2 β-casein. However, further evidence that A2 β-casein is associated with improved tolerance is needed.

Source: https://www.sciencedirect.com/topics/agricultural-and-biological-sciences/casomorphin

• Equivalent to mother's milk - It is the next best thing after mother's milk because structure of A2 protein found in A2/A2 milk is more comparable to human breast milk. This is the main reason it is easy to digest for infants, children and old people and does not cause bloating.
• Supports Healthy Digestion - Our A2/A2 milk contains only A2 beta-casein protein which aids in digestion and is far more nutrient-rich than the A1 beta-casein protein found in A1 milk and A1/A2 milk.
• Immunity Booster - Cow's milk containing only A2 protein has been shown to increase the antioxidant glutathione (GSH) that may help strengthen the body's disease-fighting power.
• It could help your eyes stay healthy - Vitamin “A” helps maintain your retinas and your corneas. The vitamin “A” in A2 milk may help keep your eyes working well.
• It could help your mood: - Vitamin “D” plays a key role in mood disorders like seasonal affective disorder (SAD). By consuming foods rich in vitamin “D” — like A2 milk— people living with SAD may see a reduction in symptoms.
• Increases the level of good Cholesterol - High blood pressure is often caused by elevated triglyceride and cholesterol levels. By consuming more omega-3 fatty acids like the ones in A2 milk, you can potentially lower your cholesterol levels. The potassium present in A2 milk benefits your blood pressure, as well.
• Good for brain development - It is a no.1 source for nutrition for nerve and brain development. Cerebrosides (monoglycosylceramides) present in A2 milk increases brain power.
• Improves irritable bowel symptoms - Some studies also indicates that irritable bowel symptoms cured by A2 milks because Omega 3 present in the A2 milk that cleans the cholesterol deposits of blood vessels.
• It could help keep your blood pressure healthy - High blood pressure is often caused by elevated triglyceride and cholesterol levels. By consuming more omega-3 fatty acids like the ones in A2 milk, you can potentially lower your cholesterol levels. The potassium present in A2 milk benefits your blood pressure, as well.

Source: - https://www.nutraingredients-asia.com/Article/2016/12/01/Milk-containing-only-A2-protein-doubles-disease-fighting-antioxidant-GSH-Study

• The primary reason for choosing us is our commitment to providing 100% A2/A2 milk, rather than just A2 milk, which may still contain A1 protein. To substantiate this claim, we have attached DNA reports for all our cows, confirming the presence of only A2 protein in our milk. See the lab test reports of our cows.
• Furthermore, our farming practices prioritize cruelty-free methods, including:
  • Allowing cows to roam freely rather than tethering them in one spot all day.
  • Conducting natural, hand-milking without the use of machines or injections.
  • Ensuring calves are first fed with their mother's milk before any remaining milk is collected, ensuring optimal nutrition.
  • Maintaining impeccable cleanliness standards on our farm premises and ensuring our cows are always clean to prevent disease and ensure milk quality.
  • Providing 100% organic feed, certified for quality, and offering a well-balanced diet rich in essential nutrients necessary for high-quality milk production.
• We conduct DNA testing on every cow before purchase to ensure that we're acquiring the highest quality animals. We're committed to excellence and spare no expense, with each test report costing us ₹15,000 just to guarantee the finest quality without any uncertainty.
• We are dedicated to delivering the utmost purity and quality, which is why we refrain from outsourcing any aspect of our operations. This allows us to maintain strict quality control at every stage of the supply chain. Our own farm upholds the highest standards, packaging is conducted in-house, and our logistics team operates internally. While outsourcing could potentially reduce costs, it would compromise our primary focus on quality control, which is paramount to our company.
• We raise cows on our own farm, breeding them with our A2/A2 Gir Bull to guarantee the highest quality calves, surpassing even the mother cow. This approach also minimizes any risks associated with outside breeding, despite it being a way cheaper option than nurturing our own bull.

• Our aim is to provide pure, untainted milk to as many people as possible, given that around 79% of milk in India is adulterated, according to a CGSI (Consumer Guidance Society of India) survey. Through our initiative, we strive to offer our community a limited yet genuine milk supply, safeguarding them from health risks associated with adulterated and A1 milk products on the market.
• Additionally, we aspire to establish our brand as transparent as it can be, by providing visual documentation, including photos and videos, of our farm and every step of the process involved in bringing our products from the farm to your table. Moreover, we will furnish reports to substantiate any claims we make, ensuring complete clarity for our customers.
• With the greater milking capacity of foreign breeds, many farmers are choosing them over our indigenous ones. Our farm seeks to raise awareness and encourage fellow farmers to select our desi breeds, ensuring the production of superior milk and milk products.