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AUM Core

sustainable business

In order for a brand to make an impact in an ever competative environment, it needs to innovate, communicate, and fascinate, at an ever increasing speed, in order to cultivate consumer relationships. Brands are more alive then ever in today's world and have become a dialog driven experience, demanding near instant response.

In order to successfully deliver on that need, a business must harness new strategies that make this level of communication more sustainable, allowing a brand to grow and evolve.

convergence

Semantic channel convergence is one of our strategies, which rather then blasting out the same exact message on every channel, it focuses the message according to its channel, becoming the building blocks of the bigger idea. Thereby each communication touchpoint brings the audience becomes more intimate with the brand.

content

Content is king. Long term sustainable brands need meaningful content in order to sustain a value-driven relationship. Sustenance rather than noise is the challange for a business. With successful cross channel communication integration the audience will feel the communications as a natural trust building conversation, rathe than being bombarded with the same message again and again.

engaging authenticity

Being authentic in today's world is about standing out from the crowd, and allowing for convincing and engaging communication. In this age of white noise, having a meaningful dialog with audiences is key to market penetration. True engagement reaches the emotional core, and therefore goes beyond "calls to action," or reason based communication, it becomes more like a piece of art that connects with an audience on a much deeper level.

locations

  • USA

    Address 3348 Peachtree Rd NE Suite 150 Atlanta, GA 30326 ATLANTA

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    General Phone Number 404.442.6200

    Fax 404.537.1849

  • Canada

    Address 92 Waterbridge Lane Unionville ON L3R8V3

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    General Phone Number 416.786.4967

  • UK

    Address 50 Carnwath Road London, SW6 3EG

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    General Phone Number +44.20.7384.3324

    Fax 44.20.7384.8939

  • Malaysia

    Address Unit A-28-3, Level 28 FL Tower A Menara UOA Bangsar# 5, Jalan Bangsar Utama 1 59000, Kuala Lumpur

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    General Phone Number +60.3.2201.5828