
The Vision
We are a family of brands, driven by our desire to make great design available to everyone in a sustainable way. Together we offer fashion, design and services, that enable people to be inspired and to express their own personal style, making it easier to live in a more circular way.
Together we offer fashion, design and services, that enable people to be inspired and to express their own personal style, making it easier to live in a more circular way.

Craftsmanship
The rapid shift in fashion retail continues. We accelerate our digital development and integrate our digital and physical channels to create a smooth and inspiring experience for our customers wherever they want to meet us. Improved ways of working will make us more flexible, fast and efficient. Ever-increasing customer expectations mean we work passionately to offer the best combination of fashion, quality, price and sustainability

Kristina Thaden
Our values are based on respect for the individual and a belief in people’s ability to use their initiative, and we encourage everyone to be themselves and respect others for who they are. These values help create an open and down-to-earth corporate culture that promotes collaboration and an entrepreneurial spirit, and where everyone can make a difference.
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