What We Do
Uptrend Labs is a boutique value-creation advisory firm that assists PE firms and SaaS businesses achieve maximum growth potential by focusing on their product-led growth and M&A strategies.
We provide specialized investment advice for both buy and sell side organizations, code and cybersecurity assessments and due diligence services to investors in Software, Technology, and E-Commerce.
Our service offering spans the entire investment cycle of technology investors and specialises in product roadmaps and digitization strategy development.
We focus support in the PMO with functional expertise in Product, Supply Chain, IT, HR, Business Processes/Operations, Legal/Tax functional dimensions.
We support private equity firms, hedge funds, and other investors, as well as lenders across the investment cycle – from crafting investment strategy and deal-specific decision-making to value creation initiatives and optimized exits. We understand the timelines and needs of investors – our team composition and approach are tailored to generate insights with both great pace and granularity.
Our deliverables are rich in data and perspective and enable our clients to make sound investment decisions. They are also devoid of techno-speak. We pride ourselves on delivering insights that relate to your investment strategy and can be digested and acted upon by your investment committee.
We perform Pre-Diligence to identify targets, and Fast-Track assessments at any stage of tech diligence, value creation, and execution. We work with firms looking to acquire software businesses and need a plan how the business/product can reach next level of innovation.
We screen portfolio companies for opportunities to leverage digital processes, including implementing or enhancing hardware and software to increase automation, redesigning existing manual processes, and transforming human resources.
We understand the difficulties associated with implementing new strategies within portfolio companies, so we approach value creation pragmatically and in partnership with company leadership teams. We speak the same language as software development and IT teams, we know where to look to uncover growth opportunities, and we measure business model impacts.
Getting right under the bonnet of any tech or software acquisition, we assess code quality, cybersecurity and GDPR risks to help businesses identify improvement areas before an acquisition/exit.
We examine the technology stack, coding and architectures of the software products and the systems that automate service delivery, and evaluate the scalability, reliability, vulnerability and maintainability of these systems, among other key characteristics.
We support both buy-side and sell-side companies to make the right decisions, and take appropriate actions either pre or post acquisition/sale.